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Bachelor of Business Studies (Honours)
(Marketing) (Top-up)

A Degree in Marketing focuses on the strategies and techniques businesses use to attract, engage and retain customers. It prepares students to understand and influence the factors that drive consumer decisions and to create effective marketing campaigns. 

A Marketing Degree offers a diverse range of career opportunities and equips students with a versatile skill set that is highly valued across various industries. The blend of creativity and analytical skills, along with the dynamic nature of the field, ensures that Marketing professionals can adapt to changing trends and make a significant impact on business success. 

Whether you are interested in brand management, digital marketing, market research or trade marketing, a Marketing Degree provides the foundation for a rewarding and dynamic career.

Duration & Intakes

Duration: 18 months
Intakes: April & October
Delivery Mode: Blended learning
Taught By: Fly-in faculty from UCD and local lecturers
Degree Awarded: This Degree will be the same as that awarded to
on-campus graduates in Ireland

Accreditation & Ranking

  • Ranked in the Top 1% of Universities Worldwide
  • Ranked 126th in the QS World University Rankings 2025
  • The University College Dublin (UCD) College of Business is one of the few elite Business schools globally to hold the Triple-Crown Accreditation from AMBA (UK), EQUIS (Europe) and AACSB (US), cementing its status as a centre of business and academic excellence; it is one of 129 institutions worldwide with this honour.

Benefits of Studying this Degree

  • Career Advancement
    Marketing roles often lead to leadership positions such as Brand Manager, Chief Marketing Officer (CMO) or Marketing Manager.
  • Competitive Salaries
    Marketing professionals can earn competitive salaries, especially as they gain experience and take on more responsibilities.
  • Creative and Analytical Balance
    The Degree offers a mix of creativity and analytical thinking, suitable for different interests and strengths.
  • Dynamic and Evolving Field
    Marketing continuously evolves with new trends, technologies and consumer behaviours, and offers ongoing learning opportunities.
  • High Demand
    Businesses of all sizes need Marketing professionals to promote their products and services.
  • Impact on Business Success
    Effective marketing directly contributes to a company’s revenue and growth.
  • Versatile Skill Set
    Marketing skills are applicable across various industries, making graduates valuable in many sectors.

Career Opportunities

  • Associate Marketing Director
  • Brand Manager/Senior Manager
  • Digital Marketing Manager
  • Marketing Director/Senior Director
  • Marketing Manager
  • Trade Marketing Director
  • Trade Marketing Manager

Modules

Core Modules

  • Corporate and Competitive Strategy
  • Digital Business
  • Economics and Market Innovations
  • Managing People at Work
  • Marketing in a Digital Era
  • Operations Management
  • Principles of Finance
  • The Future of Organisations and Work

Specialised Modules

  • Branding in a Digital Era
  • Digital Marketing Practice
  • Global Strategic Marketing
  • Integrated Digital Marketing Communications

Elective Module

  • Professional Business Competencies*

*The elective module is optional for the completion of the Degree programme. Class commencement of the elective module is subject to a minimum student number under the discretion of Kaplan Higher Education Academy and the University.

For module descriptions, click here

Tuition Fee

The total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.


S$23,456.80 (inclusive of 9% GST)

(Nett programme fee listed above = Tuition fee of S$25,636.80 minus Education Grant of S$2,1801)

For part-time programme (local applicants), apply here

In-Demand Roles2

  • Customer Relationship Management (CRM) Manager
  • E-commerce Manager
  • High Clienteling Manager
  • Product Marketing Manager
  • Retail Manager

Valuable Skill Sets2

  • CRM
  • E-commerce
  • Product management
  • Retail excellence
  • Retail operations management

Salary Guide

Source: 2024 Salary Guide Singapore by Morgan McKinley – Average Annual Salary based on 5-10 years

Bachelor of Business Studies (Honours) (Marketing) (Top-up)

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Shane Yeo, Assistant Manager
Email: shane.yeo@kaplan.com
WhatsApp: +65 9325 8587

Success Stories

"The Honours Degree in Marketing provided me with advanced marketing strategies and analytical skills, significantly improving my job performance. I was able to contribute more effectively and drive better results for our projects. Overall, my time at University College Dublin was both enriching and rewarding, laying a solid foundation for my career growth.”

Read More >

Alan Ong Marketing Executive, Manufacturing Industry
Bachelor of Business Studies (Honours) (Marketing)
University College Dublin Graduate (2024)
Alan Ong
“The knowledge and skills garnered throughout my academic journey empowered me to tackle increasingly complex challenges within my role. Upon completing the programme, I experienced notable career progression. Furthermore, my academic credentials have opened doors to new opportunities and strengthened my career trajectory.”

Read More >

Priyalata PillayAsia Manager, University College Dublin
Bachelor of Business Studies (Honours) Marketing
University College Dublin Graduate (2024)
Priyalata Pillay
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Ready to Get Started?

Accelerate your career progression with a Degree in Marketing from UCD College of Business, and equip yourself with the skills and knowledge to thrive in this dynamic industry. Our world-class faculty and comprehensive curriculum ensure you receive a top-tier education that prepares you for success.

 

Don’t miss the opportunity to become a Marketing professional. Apply now for a rewarding career in this field!

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  1. Applicable to April & October 2025 intakes (Education Grant Terms & Conditions)
  2. 2024 Salary Guide Singapore by Morgan McKinley

Accreditations remain subject to accreditation providers. Kaplan Higher Education Academy is not responsible for any changes in accreditation requirements or loss of accreditation status not attributable to 
Kaplan Higher Education Academy.

The information on this website is correct as of December 2024.

Enquire Now​!

Kaplan Higher Education Academy 
PEI Registration Number: 199409389H
Period of Registration: 20 May 2022 to 19 May 2026

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Priyalata Pillay
Asia Manager, University College Dublin
Bachelor of Business Studies (Honours) Marketing
University College Dublin Graduate (2024)

Pursuing further studies was a decision driven by a desire for both professional advancement and personal growth. By acquiring specialised skills and qualifications, I enhanced my career prospects and positioned myself for higher-level roles. Attaining this Degree from University College Dublin (UCD) demonstrates my commitment to continuous learning and has significantly contributed to my professional development.

The knowledge and skills garnered throughout my academic journey empowered me to tackle increasingly complex challenges within my role. Upon completing the programme, I experienced notable career progression. Furthermore, my academic credentials have opened doors to new opportunities and strengthened my career trajectory.

I would recommend this UCD Degree programme as it provided me with invaluable experiences that are instrumental to my professional growth. The dynamic learning environment, coupled with opportunities for practical application through group challenges and projects, enriched my educational experience.

Overall, UCD fostered a supportive and stimulating academic environment that prepares students for success in their careers and future endeavours.

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Alan Ong
Marketing Executive, Manufacturing Industry
Bachelor of Business Studies (Honours) (Marketing)
University College Dublin Graduate (2024)

Pursuing further studies was a decision to deepen my knowledge of marketing and business management, enhance my skills and stay competitive in the rapidly evolving market. Furthermore, I wanted to create new career opportunities and transition into higher-level roles that require a specialised Degree.

The programme provided me with advanced marketing strategies and analytical skills which improved my job performance significantly. I was able to contribute more effectively and drive better results for our projects. Equipped with the tools to handle increased responsibilities and make strategic decisions that positively impact the company, I was promoted to a managerial role where I now oversee a team and manage larger, more complex marketing campaigns.

The opportunity to collaborate with fellow students on various projects enhanced my learning and allowed me to build a strong professional network. The programme is well-structured and offers a comprehensive curriculum that covers all essential aspects of marketing and business.

Overall, my time at University College Dublin was both enriching and rewarding, laying a solid foundation for my career growth.

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Winna Tay
Due Diligence Agent, Fintech Industry
Bachelor of Business Studies (Honours) (Finance)
University College Dublin Graduate (2023)

I previously worked in the Event and Exhibition industry for three and a half years until COVID-19 hit, and I witnessed the toll it took on the sector. Consequently, I made the decision to further my studies, a plan that had been postponed for several years. In addition to my dream to work in a bank, I also recognise that the Finance industry is an essential and relatively stable field that promotes employee welfare. Hence, I chose to major in Business Studies, more specifically, in Finance.

My friend recommended University College Dublin (UCD), and I discovered that it met my requirements, such as the flexibility to complete my Degree programme quickly while working. After conducting some research, I was attracted to UCD’s well-structured programme and its internationally-recognised Business Bachelor’s Degree.

During my studies, I was able to experience a blend of local and overseas lecturers’ teaching methods, and the interactive teaching approaches allowed me to relate to real-world scenarios. The lecturers at Kaplan have also imparted business insights and personal experiences that are not typically found in textbooks. The programme enhanced my foundational knowledge in business studies and enabled me to explore more in-depth about the financial ecosystem. As a result, I discovered my specialisation in the digital payment industry and was given a salary increment.

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Victor Wong
Financial Analyst, Oracle Corporation
Bachelor of Business Studies (Honours) (Finance)
University College Dublin Graduate (2023)

Due to my background in financial advisory, I developed a keen interest in Finance and decided to further enhance my skills in this field. After conducting some research on available programmes, I found that the modules offered by University College Dublin (UCD) at Kaplan were aligned with my learning objectives and applicable in preparing me for the jobs I wanted to pursue.

UCD’s Triple-Crown Accreditation assured me of the programme’s quality and standards, which attracted me to choose UCD over other options. Additionally, the programme structure was well suited to my needs as a part-time student, acknowledging the limited amount of time I had and effectively balancing the workload between lectures and assignments. Furthermore, Kaplan’s central location was helpful for me since I had to travel around for work.

This Degree has equipped me with a solid foundation in comprehending key concepts and terminologies used in the corporate world, enabling me to perform at an advanced level. My learning experience was also further enhanced by the engaging lecturers. Upon graduating, I was able to successfully transition to a new job as a Financial Analyst. I would recommend this UCD programme to anyone looking to pursue their studies at a recognised university with a holistic learning experience.

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Samantha Viraj Liyanage
Global Head – Data Privacy & Cyber Security, Obeden (Pte) Ltd
Bachelor of Business Studies (Honours) (Digital Business)(Top-up)
University College Dublin Graduate (2023)

I observed how businesses have been adjusting and transforming their models to thrive in the e-commerce world. It became evident to me the importance of staying updated in this dynamic business environment. Motivated by this realisation, I decided to take up the Bachelor of Business Studies (Honours) (Digital Business) (Top-up) Degree programme with University College Dublin (UCD) at Kaplan because I believe it is well-aligned with the modern business environment. I am convinced that I have made the right choice.

The modules offered by UCD specifically assist students to comprehend and navigate the realm of digital business. I also found great value in applying what I have learned in my daily business interactions. The part-time study option was very well planned as the classes and exams did not interfere with my work responsibilities. Moreover, we had access to online resources which were incredibly helpful for my exam preparation. Upon completing the Degree programme, I was promoted at my company, which further affirms the impact of this programme on my career.

Despite the challenges of enrolling during the height of the COVID-19 pandemic, both Kaplan and UCD have demonstrated their professionalism in managing student affairs. I also appreciate Kaplan’s dedication to selecting and offering programmes that are not only relevant to the present environment but also affordable. As someone who has benefitted from UCD’s programme at Kaplan, I will not hesitate to promote it to others.

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Randall Ng
Account Executive, Technology Industry
Bachelor of Business Studies (Honours) (Management)
University College Dublin Graduate (2023)

In pursuit of expanding my knowledge, broadening my perspectives on business management, and understanding negotiations and management theories, I decided to take up a Business Degree from University College Dublin (UCD) at Kaplan. Apart from the accreditations UCD has for its Business Degrees, the modules offered were also relevant to the rapidly evolving technology industry in its applications and case studies.

The Bachelor of Business Studies (Honours) (Management) (Top-up) Degree programme has enabled me to develop proficient negotiation skills and tactics, and understand the business operations of different organisations. I was able to excel in my role as an Account Executive with the help of this Degree programme. Despite being a newcomer in my industry, I was able to garner admiration from numerous merchants due to my extensive knowledge.

Additionally, the lecturers at Kaplan were also friendly and inspiring. While some concepts and theory models were difficult to grasp, the lecturers made them easier for me to understand.

I would definitely recommend this UCD Degree programme at Kaplan as I was able to complete it and enter the workforce earlier. Since work experience plays a huge role in employability, having this head start is important. In fact, I was even able to attain a job right after I completed my studies.

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Ong Ying Na
Credit Control & Business Analyst, Audio Electronics Industry
Bachelor of Business Studies (Honours) (Business Analytics)
University College Dublin Graduate (2023)

I decided to pursue the Bachelor of Business Studies (Honours) (Business Analytics) Degree programme at University College Dublin (UCD) as I was particularly interested in this pathway and was looking to improve my career opportunities. I chose UCD due to its accreditation and the programme allowed me to complete it in 18 months.

The mix of Kaplan lecturers and fly-in lecturers from UCD for the programme was great – I was exposed to the different teaching methods of both local and overseas lecturers. Also, the online classes allowed me to save on travelling time.

After completing the programme, I was able to achieve my goal and managed to switch to a new job.

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Nigel Soo Yu Zhe
Bachelor of Business Studies (Honours) (Finance) (Top-up)
University College Dublin First Class Honours Graduate (2024)
Programme Achievement Award Recipient (2024)

Despite having a background in Biomedical Engineering, I was motivated to enhance my career prospects by elevating my knowledge and expertise in Finance. Through the programme from University College Dublin, I was able to utilise the advanced knowledge gained to tackle more complex projects and responsibilities. Not only does the comprehensive curriculum cover critical topics that are integral to the day-to-day responsibilities in the Finance sector, but the expertise of the faculty and emphasis on real-world applications also make the Degree suitable for those who are looking to advance their career in Finance.

Beyond the academic benefits, the diverse and vibrant community, and an avenue to collaborate with peers from various ethnic and cultural backgrounds have broadened my perspective and expanded my network. I also had the opportunity to join the UCD Public Speaking Club and participate in networking events with the UCD alumni community and Her Excellency Sarah McGrath, the Irish Ambassador to Singapore, which played a significant role in my personal and professional growth.

Graduating as a recipient of the Programme Achievement Award has led me to more possibilities, such as pursuing a Master’s Degree at an autonomous university. I would highly recommend UCD at Kaplan as the quality education and supportive learning environment have enriched my academic journey.

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Leow Yee Shiang
Civil Servant
Bachelor of Business Studies (Honours) (Business Analytics)
University College Dublin Graduate (2024)
Top Student Award Recipient 2024

In order to broaden my horizons and increase my depth of knowledge in an area I was unfamiliar with, I decided to pursue further studies by enrolling in the Business Analytics programme from University College Dublin (UCD) at Kaplan.

I would recommend UCD as the UCD College of Business is among the Top 1% of Universities Worldwide, and it is one of the few elite Business schools with the Triple-Crown Accreditation*. With over 30 years of educational excellence in Singapore and over 12,000 alumni, I am assured by UCD’s strong academic support and high standards of programme delivery.

I appreciate how the classes are structured and conducted in an efficient and compact timeframe. This gives me flexibility to manage team assignments, work arrangements and personal commitments. Moreover, the timetable was provided to us well in advance, allowing working adults like me to plan our schedules efficiently.

A Degree in Business Analytics is highly useful in the dynamic world of Big Data where one is required to make informed decisions logically and systematically. Furthermore, Business Analytics is a versatile field of study that can be applied across industries and will be relevant in the years to come.

*UCD Michael Smurfit Graduate Business School Accreditation – AMBA (UK), EQUIS (Europe) and AACSB (US)

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Fong Jin Wei Ryan
Technical Talent Acquisition Specialist, Blockchain & Web3 Industry
Bachelor of Business Studies (Honours) (Human Resource Management)
University College Dublin Graduate (2024)

After enrolling in this programme from University College Dublin (UCD), my job performance in the Talent Acquisition field was significantly enhanced as I became more knowledgeable and equipped with information that helped me improve my work processes and results. I would definitely recommend my Degree as UCD and Kaplan do a great job in planning the programme, keeping it well-paced and allowing me to juggle my studies and a full-time job.

I believe having a Degree is essential in the current job climate. By preparing individuals with skills to excel in the workforce, a Degree opens the doors to bigger and better opportunities, paving the way for one’s career progression.

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Chen KeYan
Bachelor of Business Studies (Honours) (Management) (Top-up)
University College Dublin Graduate (2023)

I chose to study at University College Dublin (UCD) due to its reputation and was fascinated by the quality of its Degree programmes and lecturers. Both UCD’s local and international fly-in lecturers at Kaplan have excellent experiences, and they have provided great case studies and analyses during the programme.

During my time at Kaplan, I received tremendous help from the local lecturers. Not only were they both supportive and approachable, they also provided me with detailed tips to help me understand concepts. The programme management team at Kaplan are also attentive and responsible.

I pursued the Bachelor of Business Studies (Honours) (Management) (Top-up) Degree programme as Management is an essential aspect of every organisation. During the programme, I came to realise that Management involves various skills, including the utilisation of mathematical models for tasks like resource allocation, inventory management, and project management. These skills play a crucial role in facilitating effective planning and enhancing overall efficiency.

While helping out in my family business, I found that the UCD programme has enhanced my skills in providing effective and efficient communication, building relations with potential business partners and managing projects in a structured way. I believe Kaplan is a place where you can push your limits and upgrade yourself.

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Chen KeTing
Bachelor of Business Studies (Honours) (Management)
University College Dublin Graduate (2023)

I chose to study with University College Dublin (UCD) as it has a good reputation and offers high quality education, and decided to pursue the Bachelor of Business Studies (Honours) (Management) Degree with UCD as a Management role involves a level of human touch that is not easily replaced by Artificial Intelligence (AI) nor robots.

UCD has a wonderful overseas and local teaching team, and the lecturers made the concepts more relatable by combining theories with real-life examples from their own experiences or the news. The lecturers were also helpful in ensuring that my doubts were clarified. This programme has provided me with a thorough understanding of the management field and how a company works. With the knowledge I have gained through the programme, I will be able to apply my learning to my future work and gain competitive advantages that can enhance my opportunity for a better position within an organisation.

Kaplan took good care of me throughout my studies in Singapore as having come from overseas and being in an unfamiliar environment, I could then focus better on my studies. The friendly and efficient staff have made my experience with UCD and Kaplan a great one.

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Ng Yong Hao
Logistics Analyst, Apple
Bachelor of Business Studies (Honours) (Logistics and Supply Chain Management)
University College Dublin Graduate (2022)

I was previously a Diploma holder and decided to pursue a Bachelor’s Degree to open more doors to job opportunities. I chose the University College Dublin (UCD) programme as it could be completed in 18 months.

I was working in the same field prior to taking up this Degree and upon graduation, managed to switch to a new company and obtained a salary increment. I would recommend the UCD programme at Kaplan as it has helped me achieve career progression and a higher salary.

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