Faculty insights: Marketing
Developing and marketing sustainable products
Dr. Marius Claudy
Lecturer in Marketing
Dr. Marius Claudy discusses his research into how businesses develop sustainable products and services, and why consumers might adopt or resist these products and services.
Mergers and acquisitions as a growth strategy
– is bigger better?
Professor Mary Lambkin
Professor of Marketing, Subject Area Head
In this interview, Professor Mary Lambkin gives a marketing perspective on mergers and acquisitions. She shares her thoughts on the use mergers and acquisitions for sales growth and market expansion rather than for cost saving and rationalisation.
The marketing of Christmas
Professor Damien McLoughlin, Anthony C. Cunningham
Professor of Marketing
In this interview, Professor Damien McLoughlin, discusses the various tactics used by marketers at Christmas.