Bachelor of Business Studies (Honours) in Marketing (Top-up)

This Bachelor of Business Studies programme is designed at those who wish to pursue a career in Marketing. Introducing students to both traditional marketing and digital marketing skills, students will be provided with an in depth knowledge of not only marketing but other key business functional areas including management, people management and digital business.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive.

There are 2 intakes per year. Please contact our consultants to obtain a copy of the class schedules and prospectus.

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The BBS Honours Degree programme consists of 8 core and 4 pathway modules and may be completed in a minimum of 18 months (2 academic years).

  • Corporate and Competitive Strategy
  • Principles of Finance
  • Digital Business
  • Economic and Market Innovations
  • The Future of Organisations and Work
  • Managing People at Work
  • Marketing in a Digital Era
  • Operations Management
  • Branding in Digital Era
  • Global Strategic Marketing
  • Integrated Digital Marketing Communications
  • Digital Marketing Practice
  • Professional Business Competencies* (Elective)

*The elective module is optional for the completion of the Degree. The start of the class on the elective module is subject to a minimal student number under the discretion of Kaplan in Singapore and University.

Find out more about this programme

After graduation, students may choose to pursue the following roles (but not limited to):

  • Business Development Executive/Manager
  • Sales and Marketing Executive/Manager
  • Public Relations and Corporate Communications Professional
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