Bachelor of Business Studies (Honours) in Marketing

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Programme Structure

The BBS Honours Degree programme consists of 8 core and 4 pathway units and may be completed in a minimum of 18 months (2 academic years).

  • Business Strategy
  • Consumer and Buyer Behaviour
  • Cross Cultural Management
  • Digital Business
  • Economic Policy and the Global Environment
  • Global Marketing
  • Human Resource Management
  • Marketing Communications and Digital Marketing
  • Marketing Management
  • Operations Management
  • Strategic Marketing
  • The Future of Organisations and Work

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